SEO (Search Engine Optimization) is a process by which a website achieves a top slot in a SERP (Search Engine Result Page). Search engines like Google and Bing are always highly populated with millions of websites in every category. It is the most important part of digital marketing and perhaps the cheapest part too. A better SEO can push business at its peak without any investment in sales promotion and advertisement. The better visibility your pages have in search results, the more likely you are to garner attention and attract coming and current customers to your business.
It refers to techniques that help your website rank higher in search engine results pages(SERPs)
This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google, Yahoo!, and Bing.
There are a ton of ways to improve the SEO of your site pages, though.
Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links ( also known as backlinks). And that’s just to name a few.
Search engines also look at site structure and design, visitor behavior, and other external, offsite factors to determine how highly ranked your site should be in their SERPs.
We Build traffic, leads & sales for your business
We can help you get over your stagnant or steadily declining web traffic. As a results driven SEO agency Our SEO strategy is based on getting initial traction with a combination of Long Tail keyword optimization and Semantic search techniques and backing it up with On-page SEO and steady growth of SEO link building strategies.
Sure, search engine optimization may seem like an easy task to accomplish on your own. However, there are a few reasons why this can be a bit difficult. One thing is that there is a very careful balance that needs to be achieved. For instance if you overuse
a keyword, search engine algorithms will determine that your website is too spammy and will penalize you by lowering your search ranking. Another problem is that these algorithms that determine your website’s ranking are always changing.